Agile eLearning development: business goals and road map


This is a first post in a series of post on Agile eLearning development. This series is sparked by the book ‘Leaving ADDIE for SAM’ by Michael Allen and Richard Sites. I wrote a book review on it (and it love it). I do believe that agile software development can offer us even more very practical ‘best practices’ that we can apply to eLearning. Michael told me that he is working on a new book on agile project management, that will also address this. In the meanwhile I would like to share with you our best practices. The idea is to go over the process of agile software development at easygenerator and translate that into eLearning development. I will start with the ‘long term planning’: The road map and how to connect learning to your business goals.

Before I can do that I have to introduce the roles in this process and map them to ‘e-Learning development roles’.

Software role eLearning role
The Product Owner (PO), he is the most important person in this process. He is responsible for the ‘What’. What will we develop in the next 12 months. He translate the demands from the market into product demands. In corporate eLearning terms this will be the manager of the Learning department. He will translate the training demands of the company into goals for the learning department. When we are talking eLearning projects this will be the Project manager
Market. Partners, customers, end users, competitors all have developments and demands. This is important input for the road map. Your market are the users of the learning objects (both managers and end users), but also by general developments in the eLearning market with vendors and other companies and theoretical and technical developments.
Innovation. I have put this down as a separate element. Innovation comes from the development team, the organization, users, customers, the market.  If you don’t pay separate attention to it, it will be something that you strive for, but never achieve. Exactly the same here
System architect. A ‘double role’. The system architect checks planned development for technical challenges, but at the same time he will have independent input for the road map. In our case things that have to do with our technical backbone, security, performance. I don’t think that there is a eLearning equivalent for this role. But there should be. Just think of all the technical developments around mobile, standards (like Tincan) and other technical stuff. You need more than a technician to manage this.
Road map. The document that contains the global goals and plans for the next 12 months. This would typically be a year plan for a learning (or HR) department or a ‘customer plan’ for a client.
Development team. The team that builds the software. The team that builds the learning components.

Agile software and elearning development

The road map

We like to look ahead, but no more than 12 months. Therefore the road map documents looks 12 months ahead. We release a new version of easygenerator every 2 or 3 months (we are working on a release every month). This means that it is not a plan for 2013, but it is a plan that always looks 12 months ahead. Before we finish a release we need to renew the road map so it will still look 12 months ahead. The road map is driven by our business goals and will set the development goals on a high level.

Business goals and road map
This means that the first step is to get clarity on the business goals and how they will influence the product development. We use a method called impact mapping. There is a free tool called effectcup that supports this whole process. The Product owner takes the business goals (input CEO) and figures out what this goal means for key persona’s. What activities do they need to be able to do. And which user stories describe these activities. Our business goals are things like:

  • Sell more licenses
  • Sell easygenerator as internal authoring tool to LMS vendors
  • Keep existing partners and customers happy

The road map document is in fact a short document with a bit more explanation about the why of the business goals that you can present to other stakeholders.

eLearning
The trick is to figure out what people need to be able to do in order to achieve these goals. The translation to eLearning is very simple. I love the action mapping approach of Cathy Moore (see a post I wrote about this earlier). It is a one on one translation of impact mapping to eLearning. She also stresses that learning is not what people need to know, but what they need to do. That is the reason she calls it action mapping. You could use a tool like effectcup to assist you in this.

It works for a learning department or a eLearning project. For an eLearning department it is the first step in connecting learning to the business, and it is the foundation of a possible ROI calculation. When you do eLearning projects it is also very helpful. Instead of executing a project this will give you the chance to sit down with your client and talk on a much more strategic level to them.

Another important thing is that you don’t get into solutions at this point. You describe what the learner (worker) needs to be able to do. Not what kind of learning experience you are going to offer. Measuring their (hopefully improved) performance will tell you your ROI.

#LSCon 13 Day 3 Keynote and wrap up


I’m back home in the Netherlands after LSCON13. I owe you one keynote a a conference wrap up.

Yvonne Camus, Adventurer, Executive and Performance Expert, Leading a high performance life

Yvonne participated in the Eco challenge, a team expeditions race over 300 miles that ou have to complete in 12 days, through the Borneo jungle. It is a race that in principle is impossible to finish. She trained for 6 months with her team next to her job and her family live. A team consist out of four persons with at least one woman. If anyone drops out of the race the whole team is disqualified.

She was the only woman on the team and therefore the least powerful and the slowest. One day during a very bad training session het coach said: 8 out of 10 training are really good, 1 out of ten will be crap, 1 out of 10 will be awesome. And that awesome one you have to focus on. Focus on the last time you were brilliant. Ask yourself what did you do to reach that moment. And try to surpass it.

Based on her experiences in training and during the race she formulated riles for performing great:

  • Great will train with the intention of improving, relentless commitment
  • Surround yourself with incredible people. If two people on the team think exactly alike, one of them is not necessary.
  • You need raving fans
  • Plan to be excellent, energy follows thought; we move towards but never beyond what we can imagine.
  • Things go wrong. You trip over small things, like blisters, and that will distract you from your big goal.
  • Pain is inevitable, suffering is optional, misery doesn’t discriminate.
  • Visualize success, great things happens twice, first in your mind and then in reality

Conference wrap up

I’m not completely sure what to think about this year’s Learning Solutions conference, for us as a vendor it was a good show, a lot of interest in easygenerator  and our free edition, and a nice bunch of solid leads and I was able to do some great networking. As far as the conference goes I’m less positive. The key notes were not on the same level as they were in the past two years that I have attended. Maybe I’m getting spoiled, but the past two years the keynotes made me rethink some of my ideas and gave me new insights. I had the feeling that I had to do something with what I learned. I went through the backchannel to read other summaries in order to see if have missed out on something important. The theme is clear it is about high performance. Great stories were told, it was entertaining, but I didn’t get any ‘Aha moment’, no big new insights.

The same goes for this year’s concurrent sessions. The main themes are mobile (and TinCan), performance support, creating more attractive (less boring) eLearning. A bit the same as last year. Last year we had the rise of TinCan and HTML5 vs Flash, this is still there but it is not new. For me the most informative session was from the AICC about CMI-5. That was interesting because I finally understand how all the standards relate to each other and what the future will be (see my previous post for details). So my conclusion must be; a nice conference but it didn’t blow me away. To put this in perspective. If I have to compare this conference to some of the European conferences (Like the Online Educa in Berlin and Learning technology in London), it is still a different league. On a scale from 1 to 10 LSCon13 would score a 7, the European shows will be around the 3-5 mark. I definitely will be here next year again (and I will go the Mlearn and Devlearn). They are as far as I’m concerned the top3 conferences worldwide.

I have also wrote post on day 1 and day 2 of the conference.

Free eLearning authoring with easygenerator, already over a 1000 users!


Reblogged from easygenerator.com:

We launched the free edition of our on-line eLearning authoring tool November 1st at DevLearn. This week we registered user number 1.000. This post is to celebrate that first milestone. This post also contains information on extra functionality we will make available to the users of the free edition in the coming period and some facts and figures about those users.

Easy Generator Logo _free

We had a lot of contact with the users of the free edition. We have a community in Yammer and we have at least two webinars per week to get them started. Based on the feed back we received we decided on some future changes for the free edition. The highlights are:

Branding
The free edition has a fixed look and feel, which is branded in the easygenerator style. We will change this and create a look and feel which is more neutral. In easygenerator you can set the look and feel by applying master pages. In collaboration with our partners we will offer a series of master pages. There will be a number of master pages with a fixed unbranded look and feel, we will have master pages where you can do limited branding (your own logo and background image) and we will offer the ability to use customized master pages. These options will probably be available in January or February and can be purchased for a one time fee.

Question types
The current free edition has three question types. We are currently rebuilding all question types from flash into HTML. In the first half year of 2013 these HTML based question types will become available and will be a part of the free edition.

Extra space
In the free edition you are allowed to create 10 courses and your repository is limited to a maximum of 250MB. Next year we will offer upgrade programs that allow you to create more courses and have a larger repository.

User base
I also want to share some information on the user base. At this moment we have 1077 users, spread over 6 continents and 71 countries. 51% is from the United States, followed by The Netherlands, United Kingdom, Australia and Canada.

Continent Graph

Markets
As far as we know about 45% of all users are from corporations and 20% has an educational background. About 10% of all users works for an eLearning company. The rest is from governmental organizations, Non Profits, Student or Unknown to us.

We are very exited about the interest in this edition. When we launched it we really didn’t know what to expect in terms of numbers and types of users. The response has exceeded our expectations and we are curious where this will take us next year. In case you are interested you can register and activate within minutes. Just click here to go to the form.

Returning to the didactical roots: innovation in eLearning?


Earlier this month I presented at DevLearn on connecting learning to the business and this week I did a webinar and a seminar on adaptive learning. During these sessions I noticed that our basic approach (Determine learning objectives, Figure out how to assess and then create only the content that is really needed) is far from standard.  Most people create content, create an assessment and that is it. But the funny thing is that this ‘old school’ approach is the foundation of innovation at easygenerator.

Originally I’m a teacher in social studies and economics. They taught me that for every lesson you want to create you need to figure out your goal first and that you need to find a way to asses if that goal is reached in the end. Only then you could start creating your lessons. I did apply this approach through my working live: with teaching, with writing books (on bookkeeping – how boring can you get?-), when I create eLearning and even when I manage a company. I know it is not common practice, but I still believe that this is the way to go.

Old school didactics
Let’s first take a look at this old school approach.

 

As said you start out with your learning objectives. Creating sound and useful objectives is an art in its own right. I will not go in too much detail here but I’m a fan of the action mapping approach from Cathy Moore. The essence of this approach is that learning is not about obtaining knowledge but to (learn) to be able to perform a task. Cathy doesn’t link this to learning objectives, but if you do, they should state what the learner needs to be able to do.

The second step in the development process is the assessment: how do you prove that the learner is able to do the task? You can do this by asking questions, presenting cases, really anything that will measure the performance and comes up with a score. By the way thanks to our new emerging standard (‘Tincan API’ aka ‘the experience API’) we will be able to measure this in real live and use the outcome in an eLearning course). When you create good cases (or scenario’s) this assessment will be the learning experience by itself.

And only then you start creating the content. But in the spirit of Cathy Moore only the content that is really, really needed to (learn to) do the task. When in doubt leave it away, ‘less is better’ and much cheaper!

Innovation
We have applied this principle in the authoring platform of easygenerator and it has become the foundation underneath the innovations we have created and will create in the future. I will explain.

In easygenerator we created a dashboard to create and manage your learning objectives. You can’t create a course without a learning objective (if there no goal there is no point in creating a course after all) in easygenerator.

After creating the course you need to set how to measure the progress in the course. You do that by connecting the Learning objectives to questions and cases. In fact you are determining how to assess the objectives. Finally you connect these questions to related information pages.

And this simple approach will change and enable a lot:

  1. It will change your design process and with that the kind of course you create.
  2. The learner is able to see the objectives and his progress on the objectives during the course.
  3. The course is able to present a personal study advice to the learner.
  4. You will be able to report the outcome per learner per learning objective, giving you meaningful data to evaluate you course and your contribution to the companies goals.

These are only the first developments we did based on this approach, a lot more will follow. This video shows you how this works for the learner and for the author.

Based on these very basic dialectical principles we will continue the innovation of eLearning courses and the creation process. Some of the things on our road map are:

  • Create non-hierarchical metaphors and interfaces for eLearning courses (no book metaphor).
  • Create better support for designing eLearning courses in our authoring environment.
  • Implement TinCan
  • Create learning maps, where the learner can navigate through on his journey to reaching his learning objective
  • Create better support for case based and scenario based eLearning in the authoring environment

And there will be much more. But the bottom-line is that this idea is independent of a tool, it is how you organize your development process. You can do this on paper if you want, but I believe eLearning developers should do this much more, regardless of the tool they are using.

Devlearn conference day one: an exhilarating day


So we are off to an excellent start with DevLearn. As always at the first day of a guild conference it was an exhilarating day. I was able to attend some sessions and keynotes and talked to lot’s of people. Here is my wrap-up.

Trends?
I try to spot the emerging trends at conferences like this, for this conference there are two. One is SaaS or cloud based solutions, the other is the future of the Learning Management Systems. Acceptance for cloud based solutions is definitely growing, almost all the vendors have plans in that direction.

TinCan and IACC
The other trend is that the LMS market is changing rapidly. The big thing here is TinCan. I wrote about it before. Yesterday it became even bigger. Before the second keynote there was an extra unplanned presentation by Aron ‘TinCan’ Silver. He showed a video where AICC announced that they will adopt TinCan. I don’t think that the entire audience grasped the meaning of this announcement. We have two main standards in our industry SCORM and IACC, both of them enable us to track and trace results, both of them confine eLearning within the borders of the LMS. TinCan will free us from this, it allows you to track and trace any learning experience, anywhere. I don’t know what the adoption will actually mean but it sounded like TinCan will be the next version of IACC. This leaves us with one standard and but more importantly it ‘frees’ eLearning from the boundaries of the LMS. This really is a big thing and it will affect the way we use any LMS and in the long run it will change the market completely. We will see how this develops, but I’m exited.

Way to reinforce learning
A morning buzz session I attended, presented by Art Kohm. It was about how to improve memory retention.

His story was along the lines of the keynote of last year by John Medina at the Learning Solution conference. The brain filters information (to prevent information overload), in principle you forget the most information that you encounter, you need to reactivate the facts in order to really store them in your brain. He refers to research by Rodigger. His solution is Booster training. Two days after the learning event you have to trigger the information by asking (multiple choice questions). It forces you to retrieve the information and that will enhance the retention. After two weeks you have to do that again. The interesting here is that in this phase he will ask open questions, that not only require retrieval but also processing of the information. I believe that memory retention is a sort of blank area in eLearning, there are some tools but the notion isn’t widely spread. Ans it is important it determines the effectiveness of your Learning experiences.

Brent Schenkler
Brent opened the first session. He is the driving force behind DevLearn, but he has accepted another job. So this conference is his last one. It will be interesting to how this affects future conference. He spoke briefly about all the elements of the conference.

Keynote: John Landau

John is the producer of many movies, the most famous ones are Titanic and Avatar. Great presentation. His message is that the story precede the technique. The technique to shoot the scripts of these movies wasn’t there when the scripts were written. They just developed the techniques they needed. According to him the same goes for eLearning. Make the learning experience leading and then just make it work. Great keynote.

Easygenerator Free edition launch
After the keynote I presented the launch of easygenerators free edition. I had a good turnout and great responses. It is great to see how the story about better eLearning courses catches on. More info at our website, you can register and start working within minutes.

Xtranormal scenarios
I joined this session because I am a scenario based learning fan, but this turned out to be a session about the posibilities of a product that let’s you create animated video’s with Lego images and text to speech voices. Looked ok, but is really not my thing.

Learning objectives concurrent session
My second presentation of the day about learning objectives and how you can use the in many ways, but most importantly how to use them to connect learning to your business goals. I really enjoyed giving this presentation. Good crowd, good responses.

Organizational Learning with agility
A session by Jenet Clarey of Bersin. I was triggered by the term agility. It turned out to be something very different. She was talking about trends in the LMS market. She says that the trend is that it is changing rapidly. The core function of LMS was track and trace and course management. In the ‘Agile LMS’ it is just one of the functions. It grows to become a broad talent management system or even a corporate portal where learning is just a part of. I have two photo’s of interesting slides. I think they tell a large part of the story, again a story about the changing LMS market.

Brian Bushwood, how to scam your way to the top.
This was interesting. He is a ‘sort’ of a magician. But his story turned out to be a marketing story, he told us how he build his internet brand. He is hugely succesfull with his ‘Scam school’ he had great stories how created fake Ibooks and made them top-ten hits in Itunes and his Scam school is very successful. Some of his lessons:

Identify one niche and own it, be first at least in your category or in the minds op people. His niche was internet magician and it is great to hear and see how he made it to the top of his market.
And he is funny:

More to come tomorrow. Make sure you check out the curated backchannel of Devlearn by David Kelly.

My tips for the DevLearn conference in Las Vegas


DevLearn promises to be a great conference this year again.There is a very promising line-up of keynote speakers and other presenters. The eLearning guild has a reputation for inviting surprising key-note speakers and it looks like they have done it again. We have a movie producer, an entertainer, an adventurer, an author and a TV personality.

I’m looking forward to their presentations. I’m curious if they are able to make the connection from their background to eLearning. I also have been checking out the concurrent sessions. Here are some of my picks:

Session 102: Creating an Adaptive Content Deployment Strategy.
One of my other favorite subjects. In this case a case study form Canadian Tyre Corporation.

Session 110: PepsiCo: Bringing Learning to a Mobile Workforce.
Mobile is becoming more and more important. We are past the stage of pilots. Here an operational use case from Pepsi Co.

Session 201: The Evolution of Technology and the Future of Learning.
Presentation by Reuben Toznan on how the changing environment affects learning and learning professionals.

Session 211: Applying the “Flipped Classroom” Model for Business Learning.
I heard about flipped classroom for the first time at the MLearn conference in San Jose, interesting concept. This is a presentation on how to apply this concept in a corporate environment.

Session 303: Michael Allen: A New Agile Model: Leaving ADDIE Behind.
If you have read more post of me you will know that I’m a strong believer of an Agile approach. It’s great that a prominent expert like Allan is advocating this too. Looking forward to this session.

Session 401: Rethinking Learning Design for the 21st Century.
Should be interesting, a presentation on how all the 21th century changes effects learning design and methodologies like ADDIE and Agile.

Session 511: Putting “Design” Back into Instructional Design.
A presentation about designing courses instead of developing them. I couldn’t agree more.

Session 610: Curation: Moving Beyond the Buzzword.
I do believe that curation is one of the roles an eLearning developer should perform in order to stay relevant. This seems to be a very practical session about curation.

Session 611. Designing for Multiple Delivery Modes.
This session is presented by Eric Berg (Lingos). He will address some important issues based on the experiences of the Global giveback competition. From the Lingos organization he has a lot of experience with creating and distributing content across the planet. Should be interesting.

Session 613: Everything You Need to Know about TinCan.
I believe TinCan is the next big thing in eLearning, you need to stay informed!

Session 706: Curation Tools and Applications for Learning. A session by David Kelly (the master of the back channels) a chance to hear about curation from the heart of this development.

If you are not attending DevLearn you can follow it through the back channel or the curated back channel by David Kelly (). I will try to blog about DevLearn every day when I’m there.

If you are present in Las Vegas you might to visit one of my presentations. I will be presenting two times at the Management Xchange Schedule stage in the expo center about the launch of our easygenerator’s free edition (read all about it!) on Wednesday and Thursday at 10. I will also present a concurrent session at Wednesday 1.15 PM (session 204: Supporting Business Objectives with Better Learning Objectives). I wrote a blog post about that last week. And easygenerator is present at the expo with a booth (#421).

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