A presentation over the process Sony Electronic (USA) went through the past 12 months setting their first steps on the path to mobile. Nice presentation, very open over the successes and the failures and lessons learned. Interesting stuff for those who are considering setting their first steps as well.
Tamar is CLO at Qualqomm. She started out with expressing her astonishment that we all flew to San Jose to attend a conference on mobile learning and she challenged the Guild to do it through mobile devices next year. That was a fair warning for what was to come.
After this intro she gave us the ‘normal’ analysis of the ‘ digital natives’ that will swarm our workplace very soon. Nothing new there. But after that she began telling what they are actually doing at Qualcomm.
Basically it is very simple, they are creating an ecosystem of apps, all kinds of them. Apps that will help you navigate an office, library apps, on-boarding apps, community apps, news apps, story apps, the complete list is in the mind map. No courses but just apps.
What they are doing is simply creating an environment that is the same as you use as a private person. An ecosystem like you have on the web or your mobile device that will bring you answers and solve problems. Makes sense and sounds simple, but it is a whole different approach to corporate learning. And at the same time very disruptive for an audience of instructional designers that create courses and for me as someone who’s company creates a course authoring tool.
It sounds simple and logical but it is a different way of thinking and a different culture and probably the better one. Makes me think; which makes this a great key-note. I spoke to her at the book signing session. She told me that there is still room for content as long as it is mobile and short. We just added HTML5 capabilities to easygenerator and will have the ability to publish courses through an app soon, but still I didn’t knew that the future was already here.
This was a disappointing presentation. Started out with a ten minute commercial for Brainshark (the platform being used by Deloitte). It really was too much. But also the case presentation was disappointing. Basically what they do is push small PowerPoints through Brainshark to a website and aps and they have a digital solution for their paper readers through an app. More document management than mLearning for me.
Interesting case, another one of having to train a lot (250.000) people who are not working in your organisation and where you have no control over. They went for small learning nuggets on an ‘ ordinary’ website optimized for tablets. Most striking for me, they dropped the mandatory registration and log in. Almost all of their content is freely accessible for everyone.
From the opening remarks of David Kelly I draw some interesting resources for you, if you want to follow mLearnCon from a distance:
- Twitter Hash tag: #Mlearncon
- Hashcaster: www.mlearncon.hashcaster.com
- David Kelly backchannel: DavidKelly.me
- Presentations: mLearncon.com/handouts
- Slidedeck: ml13.slidejar.com
This should get you started
Next week is mLearncon, I’m looking forward to it. I went through the description of all the sessions. I was looking for interesting sessions to attend, but also for some trends.
One thing is clear. There are more case studies than last year and the case studies are mostly about real implementations, not pilots. This is a signal of the progress mLearning is making. But the numbers are not overwhelming. This is also what I read and heard elsewhere. There is a group of early adopters implementing serious mLearning projects, but a lot of companies still have many doubts, especially on security. The majority still has to follow.
One expected trend is missing TinCan (or the Xperience API). It was big last year, version one is out and I was expecting a lot from that. I could find just one presentation on TinCan.
There are a lot of sessions on tools and techniques. It looks like the tools and the methods are ready to help you create mLearning. I will check that out for you.
It is as the Mlearncon website says: “Mobile learning isn’t a question of “if,” but “when.” You need to integrate mLearning into your learning and performance mix, or risk getting left behind by the competition.”
The ‘ when’ looks like the big question. I will attend as many sessions next week as I can to see if I can spot more trends and find more info. And I will try to blog on them. More to follow….